Orlando, Florida - Social networking sites have been exploding in popularity in recent years, as more people join to stay in touch with friends both old and new. It's a trend that's showing no sign of slowing down either, with millions more users signing up each year around the globe.
Everyone joins for their own reasons, and for increasing numbers of today's social networking site users that reason is business promotions.
Both on and off-line business entrepreneurs, who are looking to tap into as many of those millions of users as they can, hope of cultivating new customers and clients.
Learning the Rules of the Game
It's easy, costs nothing to join and requires minimal technical skills, so in just minutes, a new startup business operator can be spreading the word about their new venture. At the same time though, as simple as it all sounds on the surface, what many are finding is that there are rules to the game that must be adhered to if they plan on achieving long-term success.
For example, one of the first stumbling blocks they run across is that top social networking sites are now requiring a standard screen name for the account.
This is the person's name, so unless a company or venture is named after a person this first rule blocks them from including their business name with their posts.
Then another rule that all too many overenthusiastic social networking site promoters are learning about the hard way, is that the site operators frown on blatant advertising. To guard the integrity of a social networking site as a 'social networking site', they're quick to cancel accounts that they feel have been set up solely for business promotional purposes.
What SEO Experts Have to Say
So to find out more about this new and growing business trend, and perhaps gain some insight on some of the hoops that must be jumped through, who better to talk to then an authority on SEO whose job it is to recognize the effect of online business promotion trends.
In a recent phone interview a company rep for Dev8.net, a leading online business promoting firm was able to pass on some useful information to hopefully help today's new startup business operators to step over some of the obstacles.
He said that, “You have to be clever now because site operators are catching on quick and won't hesitate to cancel your account and send all your hard work and friends list down the drain. Then speaking of friends lists, you have to be careful about trying to add too many to quick because that also will get your account canceled, at least temporarily. They ban you for a few days first, then the second time they ban you for a week, then the third time they'll ban you for a month and for a time they'll generally cancel your account.”
“So you definitely have to take it slow and work methodically, using topic related videos for instance that don't directly promote your business but indirectly work to generate a buzz about what you have to offer. Then you can include a link to her site on the videos. Then my final bit of advice is to do some research on social networking sites before you start in because there's a lot of them and their demographics very. Statistics on average income levels of typical users, for example, are something that any business promoter would want to take into account before they start in.”
He finished up by advising all new social networking site users to use a long and complex password because account hacking is a growing problem. Keep in mind that the better one’s friends list looks for business promoting, the better it also looks to overseas hackers.
There is hacking software now that can run thousands of password possibilities in a matter of seconds, and it is surprising how common many passwords are.
Lastly, he said to include a minimum of seven symbols in a password, and to avoid using common words in the English language.
Dev8.net is a full service search engine optimization company partnering with both on and off-line businesses large and small around the globe.
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